We start with what's actually slowing you down — the double-handling, the disconnected tools, the jobs that get done twice. Then we build the specific piece of software that removes it.
You keep the result, and the hours it gives back.
If one of these is a sentence you've said out loud, that's the conversation.
“We type the same numbers into two different systems.”
We connect them. Nobody retypes anything.
“Someone rebuilds the same spreadsheet every Monday.”
One button. It takes seconds.
“We miss calls when we're on the tools.”
Something answers, takes the details, and books the job.
“Quoting takes an hour, and we do six a day.”
A quoting tool built around your prices, not a generic template.
“Supplier price updates cost us a full day.”
Drop the file in, get your updated prices back.
“I don't actually know where the time goes.”
We come and find out — that's the Bottleneck Report.
Most jobs land between $2,500 and $25,000, quoted as a fixed price before we start.
Call 0400 600 862Each one is shaped around a different way AI earns its keep — bespoke code, AI calls inside your stack, autonomous agents, or custom-built bots designed to your workflow. Pick the one that maps to your bottleneck.
Code that solves the problem
Bespoke software for one specific bottleneck — stock sync, invoice consolidation, document pipelines. Deterministic where it has to be, AI-augmented where it earns it.
AI inside your existing tools
AI calls plugged into Gmail, your CRM, helpdesk, Notion. Inbox triage, PDF extraction, draft replies, meeting actions. The work humans used to do, done in the background.
An autonomous worker
An agent that watches your business and handles many tasks across many tools — operations, sales pipeline, support triage, finance reconciliation. The closest thing to a junior who never sleeps.
Bots built for your workflow
Custom-built bots designed around how your business actually runs — storefront sales helpers, ops notification bots, internal Telegram/Slack assistants. Built to your spec, not pulled off a shelf.
Tell us the bottleneck — we'll tell you which of the four fits, or whether you need something else entirely.
You do not need an “AI strategy”. You need one expensive, frustrating process made simpler. These are the jobs we find most often.
Move information between forms, spreadsheets, inboxes and business systems without somebody copying every field.
Read incoming PDFs and emails, pull out the useful details, name and file them, then send exceptions to the right person.
Replace the Monday spreadsheet rebuild with a current operating view assembled from the systems you already use.
Answer the first questions, collect the details and book the next step while your team is busy doing the work.
Process supplier updates, apply your rules and keep product information consistent across every place it appears.
Let software handle the ordinary cases and put the unusual ones in a clean queue for a person to decide.
No six-month discovery phases. No endless meetings. We ship fast and measure everything.
We audit your operations, identify the highest-volume manual processes, and define exact metrics we'll improve. No guesswork.
We build and deploy the automation for your highest-volume bottleneck. Your AI is live and handling real interactions.
We compare performance against your pre-automation baseline. Response times, resolution rates, costs saved — all tracked and reported.
We fine-tune based on real data, then expand to additional workflows. Your AI gets smarter every week.
A custom stock-sync pipeline and margin dashboard replaced disconnected files with an operating view the team could actually use.
Drop in a supplier list. Get an updated master file.
Off-the-shelf AI is built for everyone, which means it's optimised for no one. Here's what that costs you over 12 months.
| Generic AI SaaS | Arclight Custom Build | |
|---|---|---|
| Pricing | $50–$500/mo per seat, forever | Fixed build fee + cents-per-call usage |
| Ownership | Their platform, their rules | Yours — code, prompts, data, all of it |
| Customisation | Drop-down menus and templates | Built for your exact workflow |
| Integrations | Whatever they happen to support | Anything with an API or a database |
| Brand voice | Generic, often robotic | Trained on how your team actually talks |
| Support | Help-desk ticket queue | Direct line to the person who built it |
| Switching cost | High — your data is in their format | Zero — you own everything |
| 12-month cost | $6k–$60k+ in subscriptions | $2.5k–$25k once + usage |
We are the people who build the system—not a platform that holds it hostage. The default is to deploy into accounts your business controls and leave a clear path for somebody else to maintain it.
Talk through your requirementsWhere practical, hosting, databases and service accounts sit under your business—not ours.
We define what the system can read, where information is stored and which actions require a person.
You receive the code, configuration and operating notes needed to understand what was built.
When something changes, you speak with the person who knows the implementation—not a generic ticket queue.
A generic tool is great for personal productivity, but for business operations it falls apart at the seams: it doesn't know your pricing, it can't book into your calendar, it doesn't escalate the urgent calls, and it sounds like everyone else's bot. Custom AI is shaped around how your business actually runs and connects directly to the systems you already pay for.
Your call. Default is we deploy it on accounts you own (Vercel, AWS Sydney, your Twilio number) so there's no lock-in — you keep paying the underlying providers directly. If you'd rather we managed everything, we can do that under a managed-services retainer.
Nothing changes. The code, prompts, integrations, and data all live on infrastructure you own. We use standard, well-documented tools (n8n, Vapi, OpenAI, etc.) so any other developer or agency can pick it up. There's no proprietary platform to be locked into.
Yes for any of the major AU SMB tools — they all have public APIs we've worked with before. Even legacy or custom-built systems are usually doable; we just scope the integration time into the quote so there are no surprises.
In Week 02 we capture your baseline — calls answered, leads converted, hours saved, whatever the bottleneck is. At day 30 we compare against that baseline. If it's working, we scope what to build next. If it's not, we fix it for free until it is.
Small tweaks (prompt edits, FAQ updates, voice tone) are included in the 30-day support window. Bigger changes (new integrations, new flows) are scoped as separate small builds at hourly or fixed-price rates. No lock-in retainers required.
Nope. We work with clients Australia-wide. Discovery week is on-site if you're in SE Queensland, video call if you're elsewhere — the rest of the build is remote. We've shipped for clients in Sydney, Melbourne, Perth, and regional Queensland.
Tell us a bit about your business. Zac will reach out within one business day to lock in a 20-minute call — no slides, no upsell.